Final Project

After completely abandoning my original idea about investigating how advertisers are now using social networking websites to behaviorally target their audiences, I decided to go down a road I have always enjoyed more: service piece. Two summers ago, I interned for Alloy Media & Marketing as an online marketing intern. Part of my work was blogging for them and the blogs I posted were all, essentially, service pieces. I remembered how much I enjoyed giving advice,  and I am very happy with my change in direction.

In addition to changing the type of piece I'm writing, I also drastically changed my topic. I will now be writing about Bethlehem's Best Eats, and looking into the top ten best restaurants on the north and south sides of Bethlehem. Personally, I love food. I love going out to restaurants and I love fine dining. I'm excited that I'll be writing something I have a passion for.

Now that I have a new and better direction for my piece, I have two main challenges:

1. How do I make this evergreen piece relevant to March 2011? How do I make it unique and stand out and how can I write a piece on the best restaurants without being repetitive? I'm sure someone's covered this topic before, so I need a new, fresh angle.
2. How do I find "expert" sources in this matter? This isn't like an "academic" topic, where I can find professors who are experts in the topic. It's more about opinion. I suppose I could ask a "food expert" but because it's so specific to this area, I'm unsure if looking for one on HelpaReporter.com will be helpful.

Overall, I'm pleased with my new direction, but I hope I can get some great advice on the challenges expressed above.